We were commissioned to design a didactic tool that would create awareness among young audiences about the drug chains and their ramifications – from growers to consumers.
Find the right balance to appeal to young audiences, although not infantile. Also, to avoid an overly academic approach.
The tool as a whole must be flexible enough in its interpretation to adapt to different scenarios and audiences.
We sought out to create a A1 desaturated worldmap and a set of high contrast hexagonal icons, to focus on the latters narrative.
Icons allow us to overcome any langage barrier and can be reinterpreted if need be, while the hexagonal shapes enable the creation of a narative chain.