Mabel.London | Taxidermy Artist

BACKGROUND

London-based artist Mabel has incorporated taxidermy into her artwork since 2011. Having trained with professional Taxidermist George Jamieson and as a member of The UK Guild of Taxidermists, Mabel’s creations walk the line between an historically steeped art form and sharp contemporary expression. Occult barbie bling, if you like.

 

EQUATION

A peculiar personal branding exercise : as to blend the artist’s own eccentricity and the ancient art of Taxidermy. While main applications to be web-based, comes the need for a signature branding with a flexible and distinct style to be applied throughout all channels.

SOLUTION

After stripping our subject to the core, we isolated/created strong individual elements that would all blend together harmoniously.

Kodex, a modern blackletter typeface paired with a Sans.

A signature monogram, original seal, drawing from dark inspirations paired with cheeky illustrations.

• A color palette limited to black, white and pink – Pink being the primary color.

 A sugarcoated cabinet de curiosité.

Mabel Edwards Logo Design

The font

Kodex is a modern blackletter typeface, designed by Manu.Script in 2015. Shaking the boundaries between old and new, tradition and contemporary, it is optimized for screens and the perfect companion for Mabel’s new monogram.

Kodex Font - Typography Design
Web Design for Mabel London Taxidermy
Mabel London Edwards Brand Website Design
Web Design Mabel London Edwards
Mabel Edwards Taxidermy Branding
Artist Catalogue Mabel.London Cover Design