Mystery Escape | Live Escape Game Branding

BACKGROUND

A live escape game is a real-life adaptation of the escape video-games genre: locked in a room, a team of 3 to 5 players have 60 minutes to escape by solving various enigmas.

Mystery Escape is a Live Escape Game in Paris targeting businesses first – a clientele looking for challenging and rewarding Team Building experiences.

EQUATION

Games (and video-games in particular) are not associated with corporate productivity, and can even be deemed juvenile.

Rather than concealing the game’s nature, aim to change the perception of gaming itself.

SOLUTION

Shifting the perception of our Game from a waste of precious work time to a high-end adventurous skills test.
Emphasize competition instincts : are you good enough ?
Keep the branding minimal and mysterious , reserved for an elite.

Mystery Escape Logo (re)Design by Jules+Jo
Mystery Escape Logo Research
Mystery Escape Logo Construction
Mystery Escape Logo Branding
Mystery Escape Branding APplications